The Western Winter Sports Representatives Association (WWSRA) has been supporting the outdoor and snow sports industry for over 75 years. I was brought on to visualize their events for the first time, creating imagery that captures the energy of their regional tradeshows and on-snow demos. The goal was to provide compelling visuals to help prospective buyers and reps understand what these events actually look and feel like. My coverage has spanned locations including Mission Ridge, WA; Bozeman, MT; Salt Lake City, UT; Tacoma, WA; Reno, NV; and Sacramento, CA, documenting the unique character of each show and the people who make them happen.
